About Us
Contemporary korowai designed with intention, creativity, and meaning.
Korowai by Hiria creates contemporary korowai that honour both identity and expression — pieces designed to carry presence, meaning, and individuality in today’s world.
Our Story
Korowai by Hiria began from a passion for creating meaningful pieces that connect people to important moments, stories, and experiences.
What started as a creative journey has continued to grow into a contemporary design brand shaped by whakaaro, creativity, and whānau.
For us, korowai are more than garments. They hold presence. They carry emotion, memory, and connection. Whether worn during celebrations, milestones, achievements, or deeply personal moments, each piece becomes part of a larger story.
That understanding sits at the heart of everything we create.
Our Approach
Our work is shaped by a contemporary approach to korowai design — balancing creativity, individuality, and intention in every piece.
While we hold deep respect for the significance and meaning behind korowai, we also believe in creating designs that reflect the present. We love exploring modern silhouettes, bold colourways, textures, and contemporary design elements that allow each piece to carry its own identity.
Some designs are minimal.
Some are expressive.
Some challenge expectations.
That creative freedom is an important part of who we are.
Every korowai is thoughtfully designed to feel both meaningful and contemporary — pieces that can be worn, remembered, and treasured for years to come.
Our Mission
To honour whakapapa through contemporary Māori design — weaving tradition, creativity, and mana into every taonga we create.
We exist to celebrate identity, uplift whānau, and create meaningful pieces that carry both cultural connection and contemporary expression.
Our Purpose
We create taonga that carry presence, story, and intention — connecting people, culture, and creativity in ways that uplift the wearer and those around them.
Our Values
Manaakitanga — Care & Respect
We approach every piece, person, and story with care, kindness, and integrity.
Whakapapa — Connection
Our work honours those who came before us while creating for future generations.
Auahatanga — Creativity
We embrace contemporary design, bold ideas, and creative expression while remaining grounded in intention.
Kotahitanga — Whānau & Unity
We grow through collaboration, support, and shared purpose.
Pono — Integrity
We create with honesty, authenticity, and pride in everything we do.
Thoughtfully Made
Korowai by Hiria is a Māori-led contemporary design brand committed to thoughtful, small-batch creation.
Every korowai is carefully created in our West Auckland studio using made-to-order processes that value craftsmanship, minimise waste, and allow each piece to be approached with care and intention.
We believe in creating pieces designed to last — taonga that can be worn, treasured, and passed through generations.
Behind the Work
Every korowai created by Korowai by Hiria carries time, care, and intention behind it.
From developing concepts and selecting materials through to the final details, there is a thoughtful process behind every piece we create. Alongside the creative work sits planning, preparation, and the ongoing balance of building a growing brand while remaining connected to the values that shaped it from the beginning.
Whānau also plays an important role in our journey.
Korowai by Hiria is built not only through creativity, but through shared support, learning, growth, and connection. That sense of togetherness continues to influence the way we create and the way we move forward as a brand.
Thank You
Thank you for being here and for supporting Korowai by Hiria.
We’re grateful to create pieces that become part of meaningful moments, celebrations, and stories within your whānau and communities.
Ngā mihi,
Hiria
